Boutique Creed’s new location in Milan

​​​​​​​Boutique Creed left Milan’s Brera area after five years to land in via della Spiga 52, the historical fashion district.

With the new opening, a museum was inaugurated in the private lounge on the first floor, where visitors can admire some of the most unobtainable vintage bottles that tell the artistic perfumery’s story, founded in London in 1760. The unique pieces were collected with great passion over the years by Silvio Levi, one of the leading fragrance experts and CEO of Calé, a company that has been distributing the brand in Italy for over thirty years.